SWIFt strategies, POWERFUL RESULTS

Strategic marketing and brand storytelling for modern brands.

Atalanta Marketing helps sports, lifestyle, and purpose-driven brands clarify their message, connect with their audience, and turn strategy into meaningful growth.

Marketing doesn’t fail because people don’t care – it fails when the message isn’t clear. Atalanta Marketing is a strategy-first marketing consultancy built for brands that want to do things the right way – thoughtfully, creatively, and with intention.

With over a decade of experience in professional sports and brand marketing, we partner teams and brands to develop clear positioning, strong narratives, and content strategies that resonate. We don’t chase trends, we build foundations that last.

What’s in a name?

Atalanta Marketing takes its name from the Greek mythological figure Atalanta. Atalanta was celebrated for her swiftness, strength, and independence. This name reflects the company’s values of agility, empowerment, and determination, symbolizing a commitment to helping clients achieve their marketing goals with speed and precision.

Listen to Atalanta’s story

MEET OUR FOUNDER

Andi Perelman is the Founder and CEO of Atalanta Marketing, a digital marketing and consulting business.

Prior to starting her own company, Andi spent over a decade with the NHL’s Pittsburgh Penguins, where she most recently served as the Vice President of Marketing and Digital.

She holds a Master’s degree in Sports Industry Management from Georgetown University and a Bachelor’s degree from the University of Maryland.

Andi is also an adjunct professor, an Emmy Award winner, a three-time Webby Honoree, and has been recognized as a Rising Star by the Business Journals.

let’s connect on linkedIn

Marketer
Strategist
Storyteller
Leader
Pasta Lover

MARKETING SERVICES

Brand Strategy

We help brands define who they are, what they stand for, and how they show up in the world – from mission and messaging to long-term positioning.

Deliver actionable insights through detailed analysis, optimization, and ongoing reporting.

Content and Digital Strategy

Content should support your business goals, not just fill a calendar. We develop digital strategies that connect storytelling to measurable impact. End-to-end project management ensures content is delivered seamlessly and on schedule.

Marketing Consulting and Partnership

Need senior-level thinking without a full-time hire? We work alongside internal teams and partners to provide strategic guidance, structure, and clarity.

Sponsorship Activation

Bring sponsorships to life through creative activations that align with your partners’ objectives. Manage the process from ideation to execution to reporting, ensuring sponsors see real value.

Performance Marketing

Design and execute targeted campaigns that deliver measurable results. From paid social to digital ads, every initiative is optimized to achieve your goals and maximize ROI.

Creator Network and Influencer Strategy

Manage creator and influencer partnerships from start to finish. Identify the right partners, negotiate deals, oversee activations, and provide reporting that demonstrates impact.